Football Ligue 1 – PSG in competition, Labrune wants to end L1

On the occasion of the “Demain le sport” meetings at the Maison de la radio, Vincent Labrune expressed his ambitions for Ligue 1. The president of the Professional Football League hopes to change the name, competitiveness and appeal of the French championship.

Vincent Labrune thinks big for the League 1. After CVC’s investment in the new commercial company of the Professional Football League, the president of the body has other ideas to develop the French elite. The main goal of the manager is to change the name of the championship. ” Ligue 1 is a brand that will have to be dusted off and renamedVincent Labrune explained. we open a debate. »

It is difficult to say if the change will be made in the next auction of television rights that ” will take place in the fall of 2023 “. The goal is clear, to convince broadcasters to help Paris Saint-Germain’s competitors.” The main project is the competitiveness of our clubsstressed the former head of Olympique de Marseille. We believe that the attractiveness of Ligue 1 in the short term will be based on our ability to create a group of five or six successful clubs around Paris Saint-Germain. »

“Make the L1 a reference league”

On a national level, we must be able to offer our broadcasters several premium matches each week. (…) We must have the ambition to make Ligue 1 a reference league in Europe in order to attract large investors. That is why we believe that it is key to give strength to our European teams, so that they perform on a continental scale. It is at this price that we will build strong international brands that will become our locomotives in increasing our revenues. imagined Vincent Labrune, determined to revive a struggling championship after the Mediapro fiasco and the health crisis.

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