Little League® launches campaign to address adult behavior in youth sports

Little League PSA Campaign

win or lose. We just want to play. According to the Aspen Institute Project Play, the average child plays a game less than three years old, giving up by age 11, mostly because the game is no longer fun. As Little League field and World Series tournaments come into full swing, Little League and ESPN have teamed up to launch a new Public Service Announcement (PSA) campaign aimed at increasing winning behavior at all costs by parents and coaches. is to be addressed. This has a negative effect on children who just want to have fun in the game.

Liz DiLullo said, “Most adults in youth sports are in it for the right reasons, however, we want to use our platform to highlight the negative impact that behavior from parents and coaches can have on a child’s youth sports experience. But may fall.” Brown, Little League’s senior vice president and chief marketing officer, and mother of two. “Our two new PSAs, created in partnership with ESPN, take on this important theme, reminding us that children are the most important beneficiaries of a positive youth sports experience. Little League International has to be focused on all adult volunteers and caregivers around the world. Proud to do the right thing across regions, however, it is time to directly address the need to support our players and their experience when adult behavior creates a negative environment.”

The launch of these two new PSAs, which will air during 340 Little League games this summer on the ESPN Family of Networks, coincides with the launch of the new Little League Diamond Leader Training Program, Created as part of the Million Coach Challenge founded by Susan Crown Exchange to train a million coaches with the goal of improving the youth sports experience, the Diamond Leader Program is a free educational experience for Little League coaches and volunteers. Is. This digital learning experience focuses on providing Little League volunteers with the tools they need to support the social and emotional aspects of youth sports in coordination with the Aspen Institute’s Project Play. Little League Diamond Leaders Program Launched as a Pilot Program Starts are projected for all Little League volunteers this summer and in 2023.

Darien (Conn.) was filmed in Little League with league players and volunteers participating in the production instead of the child actors, story of two coaches PSA (sight) follows the back-and-forth of two Little League teams. One coach takes a win-at-cost approach, while the other focuses on providing a positive player experience, showing the impact of those two approaches on their respective Little Leaguers., kids have enough PSA (sight) follows the team’s reaction to an opposing player’s father scolding him from behind a fence.

ESPN senior writer/producer Geoffrey Bird said, “We are proud to have worked with Little League on their PSA over the years, and we were curious when they presented these ideas to us for this year’s campaign. ” “Working with Winter Films longtime collaborator Barrett Esposito, we were excited to partner on these two pieces we hope can have a positive impact on improving the youth sports experience.”

The PSA campaign is the latest in Little League’s efforts to promote a player-centered experience across all 6,500 leagues in more than 80 countries around the world. Over the past three years, in addition to the launch of its new Little League Diamond Leader program, Little League has increased its free resources. Little League University, brought into his life Little League Sandlot Fun Days Program, the opportunity to play under an unstructured, player-led approach; extended it playing with girls initiative, celebrating women’s participation; and has been recognized as a Aspen Institute Project Play Champion,

Nina Johnson-Pitt said, “Countless children get their exposure to youth sports through Little League, and the adult volunteers who support this experience draw on the opportunity to foster their love for the sport and come from participating in the sport.” We have a huge responsibility to teach life lessons.” , Little League senior strategy executive, and mother of three. “Thanks to the support of Susan Crown Exchange through the Million Coach Challenge, we look forward to rolling out the Little League Diamond Leaders Program as one of our latest initiatives to provide our volunteers with the support they need. to help us, because they give back. To their children in their community. This PSA campaign captures all the real experiences our children are feeling in youth sports today, and for Little League in regions around the world. And it is more important than ever to lead the way in improving adult behavior in the courts.”

To see these new PSAs, be sure to tune in to the 2022 Little League Baseball and Softball field and World Series tournaments on the ESPN family network all summer long, concluding with 75th Little League Baseball World Series Anniversary On 17-28 August. For more information, including full game schedules and TV listings for each game, be sure to visit

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