Merging Streaming Services, Explained

Chip and Joanna Gaines of Magnolia Network and Discovery+, and Matt Smith in the HBO series

What’s on in HBO Max? What does this have to do with Discovery+?

HBO Max, the home of the iconic HBO TV show, Warner Bros. and DC Comics movies, is going through some major changes this week, along with original series like the “Sex and the City” revival “And Just Like That,” as its new version Its owner Warner Bros. Movie Studios prepares a new strategy for the streamer and its affiliated entertainment brands, including TBS, TNT and CNN.

But in the summer of 2023, in the US, Warner Bros. will begin the process of linking Discovery HBO Max with its corporate cousin Discovery+, home of reality TV shows from the likes of Food Network, HGTV, Magnolia Network, TLC and Discovery Channel. , This would create a larger streaming service under the corporate umbrella of Warner Bros. But what does this actually mean for each service’s customers?

We point out that the popular streaming services, which have a combined 92 million subscriber homes (most of HBO Max) are undergoing a turnaround.

HBO Max logo.  Big changes are coming to the popular streaming service, it was announced this week.

Why is HBO Max changing at all? Why is it being linked with Discovery+?

HBO Max is a streaming service launched by the company formerly known as WarnerMedia, which included premium cable channel HBO, but also programming from cable networks including TBS, TNT and CNN and Warner Bros. WarnerMedia was formerly owned by AT&T, but the group announced in 2021 that it would spin off WarnerMedia and merge it with Discovery, a company that includes the likes of Discovery Channel, HGTV, Food Network and streaming service Discovery+. networks are included. The merger became official in April, and the new company is now called Warner Bros.

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