New Apple exclusive reveals lower-than-expected iPhone 14 price

Update below 08/06. This post was originally published on August 03

Apple leaks have consistently agreed on one thing: the iPhone 14 models getting more expensive, That is, till now.

in a new blog post, unnamed leaker Lanzuk has revealed that Apple “has decided to freeze the launch price of the iPhone 14 base model through a decision at the top executive level.” And given Lanzuk’s solid track record, there’s every reason to believe it.

Lanzuk explains that Apple’s decision was “based on stagnation and declining demand in the global mobile phone market … so the price of the original model has remained frozen despite some price escalation factors.”

Detailed by other leakers, the reduction in these factors include increased component prices and upgrades to several key elements of the Apple iPhone 14 lineup. Most notably, a brand new front-facing camera module from LG Innotek, which leaks claim triple the price of its predecessor,

Lanzuk is undoubtedly aware of the shock and potential disbelief that his news will generate and insists that his information comes from a rock-solid source within “a major US financial institution”. In addition, Lanzuk has a track record that deserves respect. while the insider has miss occasionallyThere have been several exact leaks for both Apple and Samsung devices In the last year,

Update 08/05: More details have been leaked regarding the launch of the iPhone 14, and there is even more good news. Influential analyst and industry insider Ming-Chi Kuo reports That Apple has successfully expanded the production of the upcoming base model in India ahead of its release.

“Foxconn’s iPhone production site in India will ship the new 6.1” iPhone 14 for the first time in 2H22 almost simultaneously with China (India was a quarter or more behind in the past), Kuo explained. “In the short term, India’s iPhone capacity/shipment will still have a significant gap with China, but this is an important milestone for Apple in building a non-Chinese iPhone production site.”

My contacts believe this strategy will provide immediate payouts, with Apple being able to supply enough stock of the iPhone 14 for a September release. This is in contrast to the supply chain issues being faced by the iPhone 14 Max. While Kuo expects the new 6.7-inch model to launch alongside the rest of the range, Ross Young, CEO of Display Supply Chain Consultants (DSCC), warns that “iPhone 14 Max panel shipments will not be available in the future.” [are] Still behind through August,

So if you’re planning on buying Apple’s most affordable big-screen iPhone ever, I suspect you’ll have to fast forward when they go on sale.

Update 08/06: Speaking to me today, popular tipster AppleLeaksPro says that the new prices are in line with what we’ve heard for several months. LeaksApplePro cited the new punch-hole display, upgraded 48MP camera, stainless steel chassis (which has been a cost differentiator since the iPhone XS) and A16 chipset, saying, “Pros are significantly more expensive to manufacture. ”

“There are a lot of differences,” the leaker told me, expecting Apple to focus primarily on the iPhone 14 Pro model at launch. “My guess is that Apple will talk very little about the iPhone 14.”

AppleLeaksPro says there’s “discrimination” behind all of this. Apple has ties in with similar moves in recent years to widen the price and feature gap between the standard and Pro models of the iPad, Mac, and MacBook. The strategy has proven successful, even though it’s hard to pinpoint any features that make the iPhone 14 Pro model objectively professional-oriented.

Which means a divide is opening up in the leak community. Last month, noted analysts at Wedbush pointed out that price increases across the range were inevitable because “prices are moving up the entire supply chain, and Cupertino needs to pass these costs on to the consumer upon this release.”

From what I understand, there is some truth in both situations. The pressure in the supply chain is driving up costs, as are many new components in the iPhone 14 range (notably new front cameras,

That said, I understand that Apple is also determined to differentiate between the Pro and non-Pro models by 2022, even if it means some cost increases over the standard model. This is a key factor behind the iPhone 14’s similarity to its predecessor, both in design and performance, with the upgrade likely to be smaller than any previous generation iPhone upgrade.

As a result, expect it to be one of the more controversial iPhones launched in recent years.

If true, Lanzuk’s claim would mean that the iPhone 14 retains its asking price of $799 (instead of jumping to $899), which also raises hope that the new iPhone 14 Max will also cost $100 less to $899. Will be These price points are understandable, given Apple’s determination to widen Convenience and performance difference For the iPhone 14 Pro model, whose price is still expected to increase:

  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

Beyond that, I’d argue that Lanzuk’s claim still amounts to an effective $100 price increase across the range. That’s because the $799 iPhone 14 will replace the $699 iPhone 13 Mini as the entry-level model, and the $899 iPhone 14 Max will replace the $799 iPhone 13. Given their respective increase in screen size, these increases are also easy for Apple to market to customers.

Will the iPhone 14 lineup be worth it? Design, camera and performance upgrades It certainly appears on the Pro model, but with a possible transition From Lightning to USB-C in 2023 I’d urge caution even if you don’t have to upgrade this year.


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