Pitch Deck Gen Z Personal-Finance App Used to Raise Rebellion Pre-Seeds

  • Uprise is a personal-finance app that helps Gen Z professionals optimize their finances.
  • Uprise provides personalized recommendations for financial products and helps users maximize profits.
  • See Pitch Deck, with its co-founders raising $1.4 million in pre-seed funding.

Jessica Chen Riolfi continued to hear the same concern from users during her time at financial-technology companies focused on personal finance: “I don’t know what I’m doing.”

Whether they’re weighing in to take stock on Robinhood or trying to make a living out of a living paycheck to paycheck using Earnin, an earnings-wage access startup, Chen Rolfi found that users often struggled to understand what was happening. Learn how best to save, spend and invest.

In his latest role, Chen Riolfi hopes to eventually help users clear up their doubts and confusion, as a free financial-coaching app, a free financial-coaching app aimed at a wider audience, generally higher Limited to net worth individuals.

“What we are building at Uprise is really seeing itself as democratic access to private family offices,” Chen Rolfi told Insider. “There’s someone out there tracking and optimizing your finances. Helping people sleep better at night – that’s exactly the feeling we’re trying to provide.”

Uprise announced $1.4 million of pre-seed funding in a July 11 round with backing from investors including Contrast Capital, Hustle Fund, On Deck and Dash Fund. The round also includes participation from angels such as SoFi cofounder Dan Macklin, Edward Kim, cofounder of Payroll and HR software firm Gusto, and Nick Hungerford, founder of Nutmeg, a European robo-advising firm. Acquired by JPMorgan in 2021,

Uprise helps users avoid leaving money on the table

Once a user shares their data with Uprise, the app recommends financial products best adapted to their specific financial situation, including saving for retirement, paying off debt and investing. Recommendations can range from the right amount to keep in a checking account to the best high-yield savings accounts for an emergency fund.

A key difference between Uprise and other personal-finance offerings is advice on how to navigate employee benefits, thanks to the experience of Chris Goodmacher, cofounder at human-resources startup JustWorks, where he’s the company’s second employee. Were.

“I saw all that money left on the table,” he said of employees who struggled to maximize their corporate benefits such as 401k matches and stock-buying plans. Uprise also does not require users to have a minimum account balance or net worth.

Uprise says its recommendations are 90% automated, but it always includes a financial advisor’s manual review and recommendations. The company has a certified financial planner on staff to help craft plans and recommendations for users and plans to soon become a registered investment advisor to be able to offer investment advice to users.

Uprise’s main source of revenue is currently affiliate partnerships with recommended products for users. While its services are currently free to use, the startup is looking at developing a premium subscription tier that allows users one-on-one access to their assigned financial advisor and more regular account monitoring and check-ins. will allow access. It is also looking at partnerships that will allow users to access exclusive interest rates and investment opportunities through partners.

Due to rising market fears, the demand for services like Uprise has increased

As the market continues to decline and a recession is expected, Chen Riolfi says demand for Uprise’s product has only grown, especially among the platform’s target demographic of single, young professionals. During the month of May, the app’s waiting list grew by 33% to reach over 7,000 users.

Chen Riolfi said that over the past six weeks, Uprise has seen a “fundamental shift” in the goals and concerns of users visiting the platform. Instead of aiming to optimize their finances and look toward longer-term goals, users are now more concerned about managing their current risk and navigating the up and down markets.

“For us, a lot of our argument about lifting and accelerating is to be able to help more people with their questions right now, when this need is so prominent,” she said.

Helping users navigate difficult times is top of mind at the moment for the founders of Uprise, hoping that whatever the state of the economy, they’ll be able to encourage more users to demystify their finances and break stereotypes about money management. can help break down.

“Its reputation is that of a man in the suit behind a mahogany desk – doesn’t understand crypto, doesn’t understand what they’re doing,” Chen Rolfi said. “I think what sets us apart is that we get it, and we weren’t that long ago.”

Read the 14-page pitch deck Uprise used to raise her pre-seed round.

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