Xiaomi 12S Ultra: From iPhone Clone to Global Powerhouse – Student Becomes Master?

For those who don’t know, Xiaomi It is more than just a smartphone company. sort of like samsungThe Chinese brand makes/produces home appliances, but it also has a bunch of “side hustle” like the Xiaomi electric scooter (one of the best-selling electric scooters worldwide), and, more recently, a prototype EV Set to unveil by the end of August. Also, of course, I want to focus on the phones of Xiaomi, which started … well, not with the phone, but with the customization launcher It’s called MIUI. But ten years later, Xiaomi has reached the point where other brands can look at their phones and learn from them – more or less as much as they want.

Interestingly, though, Xiaomi’s flagship smartphones were the ones that took (and still take) some cues from the competition. Although this is far from unusual for a newly established brand (take a look at call nothingwho looks alike iphone 12), this left many with the impression that Xiaomi was one of those “Chinese knock-off brands” – such as 130401284 that actually exist.

but it’s not like that…

Xiaomi’s journey: from a unique identity, through a desire to be fit and all the way back…

Software: MIUI isn’t afraid to be a bit like iOS and a bit like Android

Before talking about the hardware, I can’t help but highlight that Xiaomi’s modern version of MIUI strongly resembles another OS – namely iOS.

While Xiaomi is far from the first and only brand to take after Apple’s app drawer-less and minimalistic home screen, it’s probably the company that comes closest to delivering a delicious Apple-like visual experience on Android.

Nevertheless, despite Xiaomi’s clear and openly acknowledged iOS influence (Xiaomi’s CEO has made positive comments regarding Apple on several occasions), there are notable differences in the behavior of iOS and MIUI. For example, the iPhone won’t let you rearrange icons and widgets freely, but the MUI (being Android) does.

MIUI also happens to be one of the most (if not the most) customizable Android skins overall. When it comes to functionality a mix of iOS and Android, few can look to MIUI the best of both worlds, This could make Xiaomi phones one of the good choices for those ready to switch from iPhone to Android – an unlikely transition, but certainly one that makes a little more sense than you might think.

Hardware: what Xiaomi phones look like before 2020 fadedyet to some extent inspired (from the likes of iPhone and Galaxy)

Here things get more interesting…

Xiaomi’s hardware journey has gone through some remarkable changes. When it comes to flagship phones, the Xiaomi Mi3 – Mi6 cycle was when one could say that the Xiaomi phone had its own design flair.

design-wise, Xiaomi MI5 And Xiaomi Mi 6 The Glass/Ceramic build, with a slightly curved screen and refined paint job, was one of the most acclaimed Android phones of its time. However, the ancient Xiaomi Mi 3 was the most easily recognizable Xiaomi flagship I can think of, and that’s probably because it didn’t look like an iPhone or a Galaxy…

But of course, as is often said, the Chinese brand (like many others) fell into a familiar mainstream trap – one of visual assimilation, I made up that last word, but it simply means that the Xiaomi Mi 8 flagship took the company’s phones from people who had their own look… iPhone clones.

Sure, Xiaomi didn’t create a 1:1 iPhone knock-off, but the similarities between the two iphone x (September 2017) and Xiaomi Mi 8 (May 2018) were divine, Xiaomi borrowed:

  • Apple’s notch and Face ID, but with its own (slightly less advanced) infrared sensor with Xiaomi’s own Animoji
  • iPhone X rear design including camera layout

On paper, it may seem like two simple design elements, but in fact the notch and rear camera layout make the iPhone X one. iphone x And, therefore, Xiaomi Mi 8 looks like the iPhone of Android.

Xiaomi Mi 10 – Xiaomi Mi 11 series: Xiaomi finds its identity (again)

As Bob Ross says, there are no mistakes – only happy accidents…

Xiaomi quickly realized that being heavy Influenced Not a way to establish yourself as a brand influence,

At this point, Hugo Barra (former head of product at Google) had already joined Xiaomi as the company’s new vice president. Note, not the VP of Design, or anything else, but the VP… period. Hugo Barra’s role was not only to point Xiaomi’s products in the right direction but also to help establish the brand as a player outside the Chinese market – that was the real challenge.

Anyway, it seems to have worked out well! Barra left Xiaomi last year (to join Facebook’s Oculus project), but he left the company with a brand-new identity that knows itself and stands in a pool of slabs .

This can already be seen in Xiaomi Mi 9 series, which escaped the design shadow of the iPhone, but it was Xiaomi Mi 10 series (especially the Xiaomi Mi 10 Ultra), and Xiaomi Mi 11 series (again, specifically Xiaomi Mi 11 Ultra) who turned his head and dropped a few jaws. At least mine, anyway.

Unnatural Selection: “Huawei Ban” Begins Xiaomi’s Ultra Era

by 2020, Huawei It was undoubtedly the most aggressive player in the smartphone market, thanks to the company’s advances in hardware, mostly revolving around the camera. Of course, the US trade embargo took Huawei out of the picture, but it also rolled the red carpet for the other big Chinese phone maker, And boy, was Xiaomi ready to walk the royal rug!

Little Rice (that’s what Xiaomi means) went for it! The Xiaomi Mi 10 Ultra looked like nothing else in the market (of course, it was still a slab phone). Still, most importantly, it was Xiaomi’s entry into the newly established ultra-premium flagship segment. It took everyone by surprise and offered a show-stopping camera and incredible charging speed. Then came the Xiaomi Mi 11 Ultra, which took things to a whole new level. Not only for Xiaomi but for Android as a whole. The 11 Ultra had the largest camera sensor on a phone (all three of them), an unmistakable ceramic Panda colorway, and a literal display behind it to let users take (probably) the best selfies we’ve ever seen. The phone’s “selfie” camera.

Xiaomi 12S Ultra: capturing the smartphone world – what does Xiaomi lack?

But forget Apple and Huawei…

And so on we come to the current da and the latest flagship phones from Xiaomi. The new Xiaomi 12S Ultra isn’t just a phone with a unique identity, but a phone that runs by its own rules and, frankly, in a league of its own. It has a dual meaning, which you will learn about below.

The design of the Xiaomi 12S Ultra is a paradigm shift and a departure from the four-year-old iPhone copy that was the Mi 8, but also from Xiaomi’s former Ultra flagship. Xiaomi is fickle and isn’t afraid to reinvent itself at this point, but the good news is that things only get better under the surface.

Xiaomi Problem 1: Global Availability

And it’s a moment for me to get a little more personal…

I have beef with Chinese phone makers. This is related to the fact that they are placing their best phones for the Chinese market, and I’m here to pick up on the likes of the Xiaomi 12S Ultra, the Huawei Mate XS 2, and a ton of awesome mid-range phones. Those who often don’t make it out of Asia or do so too late.

Xiaomi 12S Ultra brings the best camera hardware I’ve ever seen on the back of a phone. This is clearly one that should be protected at all costs, which is probably why Leica-powered cameras come with a case that has a protective camera cap to go with it. If that doesn’t make the Xiaomi 12S Ultra feel like a “real camera”, I don’t know what does…

But why is Xiaomi “protecting” the 12S Ultra from…

Yes, global availability is the main barrier factor that prevents top flagships from Xiaomi from challenging the Apple and Samsung of the world. It looks so easy, doesn’t it? Xiaomi 12S Ultra is ready to rock! Just need to start selling it globally and make the competition extremely nervous and make customers extremely happy. Anyway, I will discuss why Xiaomi can only keep the 12S Ultra domestic in a future story.

Xiaomi problem 2: Too many mid-range phones

One thing to note is that although Xiaomi’s Ultra flagships are the most impressive phones the company sells (or mid-range, depending on where you are), it’s the mid-range Xiaomi devices that helped put the company on the map. .

Xiaomi’s budget and mid-range phones are best sellers in many European countries and dominate the Asian market alongside Samsung.

The problem lately has been that there are too many of them! Xiaomi has created several sub-brands like Redmi and Poco and launches budget phones almost every two months – left and right. Most of them share specs and looks and only confuse customers and…

Remember the iconic Xiaomi Mi A2 (with clean Android)? What about the Xiaomi Poco F1, which broke all the rules and made the “flagship-killers” of OnePlus overpriced and underpowered? And what about the Xiaomi Redmi K20 and K20 Pro that brought the pop-up camera-flagship chip combo to the mid-range segment?

I honestly struggle to think of a better value phone from any company at any time in smartphone history. The above phones were so cool, and the reason I remember their names is because there weren’t five other Xiaomi phones with them that looked like them (and also because I’m a phone nerd).

Anyway, Xiaomi is now trading with Apple for the second place in global smartphone shipments, and I truly believe that it will be far behind Samsung to permanently spot and even top. is not far.

So, Xiaomi, if you’re reading this, I have two things in mind:

  • Give me your Xiaomi 12S Ultra (to replace my Pixel 6 Pro) before I come to China and get it
  • Bring back the tradition of standard-setting mid-range phone releases – but just one every year, right?

I will go and get a life now…

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